“Everyone in dentistry is suddenly doing retreats.
How will my event stand out?”
Firstly, not everyone is hosting events.
There are probably less than 30 people hosting events seriously within the space.
It’s because you’re connected to all 30 people it FEELS like everyone is doing them.
There well over 200,00 dentists in the US.
The number of consultants are probably double
If you expand your vision, you’ll find HUGE audiences of people waiting to hear from you.
Put yourself in new rooms.
You’ll be blown away by what happens.
Secondly, many events have a pool of various speakers that attract a broad audience.
These events are designed to fill a room of 100-3,000 people.
These events can afford to position themselves in with broad marketing and positioning.
They can pay for “big” names to speak to attract a diverse audience.
This is the opposite of what you need to do if you wish to host a small, profitable event.
If you’re seeing the same speakers at every event, and think you need to replicate that, that in itself is the problem.
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What to do instead:
Become known for your “thing”.
Your method.
Your vehicle.
Your transformation.
Your mechanism.
Your way of achieving a result.
Whatever you want to call it.
And THEN… add your own flavor, with:
Your personality.
Your worldviews.
Your unique experiences.
Your stories.
Your vision.
Your level of understanding.
Your clarity.
Your care.
Your belief systems.
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The easiest way to do this, so it doesn’t feel forced:
Have a kickass life.
And connect your unique experiences with a story worth telling, to a small group of people who believe what you believe.
There’s 8 billion+ people in the world.
You need less than 50 to design a business that gives you everything you want out of life.
