If you've been in the DMs lately engaging with prospects that you think are going to convert, but are not converting, they MAY be
OPTION COLLECTORS.
What's an Option Collector？
A person who seeks to collect all the options to solve their problem, with no real desire to move forward, while confusing their busyness of talking to you as them making progress to solve that said problem.
It's a mouthful, and I hope it makes sense to you.
They might tell you how long they've been suffering...
They might tell you all the things they are considering testing out...
They might even tell you that they are actively looking to solve this problem...
...but in the back of your mind, you can tell they are an
Option Collector.
Likely, they have been collecting their options for months, engaging in active conversations with multiple vendors, and again, confusing that activity with progress.
So, what do you do if you're engaging an Option Collector?
You can:
A) Continue to confuse their willingness to engage with you as a sign that they are serious, get your hopes up, and respond to their messages as fast as possible, waiting to send out your payment link, while hoping and praying they convert.
or
B) Go on about your life, keep bringing value to your clients, and let that energy draw more of the right people towards you.
There is NOTHING WORSE in sales than thinking you have an ACTIVE sales opportunity with a secretly DORMANT prospect.
