If your goal is to enroll more high-end/premium clients, and you DONT want to use Facebook Ads to “scale”… this is for you.
This is a menu I saw in Greece a few months ago.
I’m sure there are some great options to eat here, but the menu was so overwhelming that we just walked on by.
Many successful coaches/consultants have a similar “menu of choices” that they present to prospects and throughout their marketing.
For many, it’s too overwhelming.
Too many offers to choose from = confusion = not moving forward with you = no progress.
QUALIFIED prospects will PASS on you if you’re offer is too complicated or confusing.
This where your live event comes in.
The live event acts as a BITE SIZE sample of what your full menu has to offer.
It’s a bite size opportunity for your prospect to get a taste of what it would be like working with you.
Rather than drawing them in with a complicated menu, you draw them in with a small SAMPLE that pleases their appetite.
You present a menu with ONE option… instead of a menu with hundreds of choices.
Following this model can radically simplify your marketing efforts to a single “end goal”: get people to your event.
Once they are at your event, and start vibing with you, THEN you present them with the various ways you can support them going forward.
As AI and automation continue to make waves, my prediction is there will be an INCREASE in people craving real, in person connections.
And the reality is, most of you already have a network of people that would jump at the opportunity to spend time with you, learning and masterminding in a room with you leading the charge.
