I've got a lot of friends doing over 1M a year...but they have a huge team, massive monthly expenses, and try to scale at all costs with low profit margins.
That's not the biz I want, and it might not be the biz you want either.
I will have a lean team: me, a virtual assistant, and 1 other employee.
2023 is projected to close at around 820K.
Full transparency - this is more money than I ever thought was possible for my "little" business.
Mainly due to my beliefs growing up that making money had to require a constant grind + no life outside of work.
I travel 12-15 times a year for short trips, and 1-2 times a year for longer retreats.
But I want to get smarter with my time in 2024 so I am going to start saying no to a lot of opportunities that are coming my way.
I'm going to start building a lot more in public - so you can follow the journey and see me build my 1M business in real time.
2024 is the year for me to focus on me, my family, and building a business that grows on auto-pilot.
To that, here's what I'm doing over the next 6 months to set me on track for 1M in 2024:
1. Shorten the time from a lead turning into a customer, and a customer turning into a client. I'll be running workshops 1-2 times a month, to give people a sample of what it's like to work with me, provide massive value, and invite them into #2 below.
2. Grow Peak Profits (my private group coaching community) to 36 members. Currently at 15. Pour everything I have into this group of humans to help them grow and scale their coaching businesses. We meet twice a week as a group, for 8 calls a month - the most support I've ever offered in any coaching capacity.
3. Consistently send out 3 emails a week, and make offers in each email.
4. Cap one on one clients at 5. Currently at 3. Some people want direct consultation and my time. We're often taught one on one model is not scaleable, but with clients paying between 4-5 figures a month for support, you only need a few.
5. Launch a low-ticket trainings, between $100-$300 to help business owners get to 10K a month, fast.
6. Host one BIG event a year for coaches and consultants (for me, that's around 30 people).
I've far surpassed any goals I thought I was worthy of.
I've let go of relationships and friendships that were surface level.
2024 is the year of intention.
Hope this helps you on your path.
