Owning a niche: we went all in on dentistry, dentists, dental consultants, dental entrepreneurs. This helped me meet incredible people like Eric Block, Paul Goodman and Mona Patel.
Premium programs and events: we created unique retreats and workshops, that were new in dentistry. We started talking about life, purpose, and fulfillment — topics that some might consider too “woo”. My services are not for everyone, so I don’t try to convince anyone. Our programs and events deliver value for our clients, and our pricing reflects that. Our clients don’t want a low-ticket solution, they want to pay for the shortcuts. This helped me meet people like Devinn Geeson, Brandon Stapleton and Allison Henley Conrad.